Campaign: Summer 2014 test in Alaska and Grand Openning package for Stadium 2015

 

Rationale: The challenge was to add some personality to the Fred Meyer brand and engaged our customers more during their shopping experience. Our concept was to create store easter eggs similar to an online experience, sprinkled lightly but judicially throughout the store. We selected browsing areas in the store where customers would be more likely to engage in a little more copy-heavy signage. From there, we wanted to educate or entice the customer, in a slightly quirky way, to consider a product they might not have been intending to buy. Crazy Cool is used for all non-food items.

Customer touch points for this campaign include in-store POS with a digital strategy that has not yet been launched.